Inbound Marketing & The Buyer’s Journey: Consideration
The Buyer’s Journey: Consideration Stage
Potential Buyers have now identified the source of their issue or pain-point and some possible resolutions to the problem, which moves them into the next phase of the Buyer’s Journey. They are now considering different solution options, which may include your products and/or services. At this stage, the Buyer is still in an educational frame of mind, and will be looking for information that will make them more confident and intelligent about their potential purchase.
Here are some examples of content offers that you should be providing to further qualify any leads in this Consideration Stage:
- Product Comparison Guides or Whitepapers
- Expert or Educational Content
- Podcasts
- Videos
- Webinars
These content offers will help Buyers “consider” their solution options with as much information as is available, propelling them into the final phase of the Buyer’s Journey: The Decision Stage.
How We Can Help
Umami Marketing is a full service inbound marketing agency and HubSpot Certified Partner, and can help you realize the potential of your web presence so that you’re attracting and converting higher quality traffic to your sales funnel. We will analyze each step of the process to ensure continuous improvement of results over time, with the following ongoing strategies and reviews.
Umami Marketing uses industry leading tactics, techniques and tools to design and implement your Integrated Inbound Marketing Strategy:
Featured Resources & Articles
“During a period of fast growth and corporate change at RoomKeyPMS, Umami Marketing works closely with us to understand our business goals and has designed a unique digital vision that allows us to scale, adapt, and drive ahead of our competition.”
