About umami

We deliver results. We're a virtual team that can be tailored to meet your needs and quickly scale up to meet growing demands to reach your business goals.

“Our experience with Umami was fantastic. The team was creative, flexible, collaborative, and professional. They made sure to involve all of our key stakeholders throughout the project, and delivered a website that is a true reflection of our brand – on time, and on budget.”

Laura Ryan, Copperleaf
Laura Ryan Director of Marketing Communications, Copperleaf

Why choose umami?

We're a modern Digital and Inbound Marketing Agency that's six years in, growing and constantly evolving. Strategic challengers of the status quo, we're passionate and dedicated to helping clients get, and stay, ahead of the curve. A virtual team of ever-curious professionals carefully chosen by our Principal, Victoria Chemko, a trusted marketing strategist with nomadic tendencies and deep experience in growing tech and software start-ups. True experts in our respective fields, we help our clients exceed marketing goals and growth targets. We're in this together and believe that getting the job done should be fun for all involved. We're Umami Marketing.

True Digital and Inbound Experts

There are many agencies and professionals in this field so it can be difficult to know which providers are the real deal. We are able to understand and/or define the strategic direction and drive execution to meet our client’s needs. Every member of the Umami team is a true expert in the field with a keen understanding of best practices.

Trust is core to everything we do

Our clients rely on us and we take our role very seriously. We pride ourselves on being dependable, responsive, honest and authentic, with robust subcontractor- and project management capabilities. We deliver time and time again.

Stay ahead of the rest

The world is evolving quickly. We understand that evolution and draw inspiration and value from staying up to date on leading edge marketing approaches, tools and technologies. And we tailor everything we do to meet our clients’ individual needs and goals.

An extension of your team

As a boutique agency, we’re more flexible and agile than most. But you will also have access to our large network of partners. This means we can quickly build the right team and ‘scale up’ to tackle any challenge or project our clients have. We’re in this together.

Leadership Team

Our leadership team brings a wealth of expertise, dedication, and care in helping our clients.

Victoria Chemko

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Victoria Chemko

Founder & Chief Strategist

Victoria Chemko

Founder & Chief Strategist

Victoria Chemko has been doing digital marketing consulting since 2009, after spending 6 years as a Project Manager in the eCommerce software industry. After building and working on multiple sites, she founded Umami Marketing to work with companies in numerous industries worldwide to help them build their web presence and get more business.

When she‘s not working, you can find Victoria spending the summer in Vancouver enjoying the sunshine on the beach or grass volleyball courts or savouring a glass of wine over a delicious meal. The rest of the year, you’ll catch her avoiding the rain and working remotely as a digital nomad from all corners of the globe, which have included most countries in Asia, parts of Europe, Australia, South America, The Middle East, and other corners of North America.

Jannelle Chemko

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Jannelle Chemko

Digital Specialist

Jannelle Chemko

Digital Specialist

Jannelle Chemko has been working in Operations and Accounting for over ten years. After earning a Bachelor’s Degree in English, she is now in the midst of her CPA designation.

As strange as it sounds, Jannelle is a numbers and a letters guru: in addition to extensive full-cycle accounting experience in the technology and retail industries, Jannelle is also passionate about writing. In between crunching numbers and building excel reports, she researches, creates content, and keeps up to date with digital trends.

When she’s not working to meet month-end deadlines, you can find Jannelle outside walking her dog, and enjoying the beautiful Vancouver air. She’s also recently taken up scuba-diving, and is excited to see where she dives next.

Jason Yoshioka

Jason Yoshioka

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Jason Yoshioka

UX, UI & Visual Designer
Jason Yoshioka

Jason Yoshioka

UX, UI & Visual Designer

Jason Yoshioka has over fifteen years industry experience in providing engaging and effective business communications solutions in print and web for both local and international clients.

Over the last eight years, his focus has been in the development of responsive websites and web apps, developing a variety of skills, knowledge, and experience that include: User Interface Design, User Experience Design, A/B Split Testing, Wireframing, Prototyping, Persona Development, Project Management, Google Analytics, Newsletters Systems, Website Audits, Website Support, and Consulting.

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How We Work

We work in partnership with our clients to reach your business goals. We are in it together with you, and will put together a strategy and help you execute what's necessary to take your business where you want it to go.
team of specialists

Team of Specialists

Once we go through a complete discovery process to find out where you are now and where you want to be, we form a strategy and recommendations to be implemented in partnership with you. A team is then put in place to work together with you, with a specialist in each area of digital marketing required to successfully execute the work.
Collaborate

Collaboration

We work with companies who will collaborate together with us to find the best fit strategy to reach business goals, whether it be lead generation, nurturing, brand awareness, or campaign-specific. We're in it as a team.

A Simple, Iterative Process.

a simple iterative process

Careers

Passionate about marketing and the world of digital? Do you enjoy learning and never want to stop growing in your career? We're constantly on the hunt for top talent, who are driven by excellence and the desire to help businesses succeed.

Lead, Digital Strategy and Accounts

Can you go big with strategy, account management, and execution, but still know enough about analytics, UX, blogging and personas to be dangerous (and effective)? Are you a well-organized marketer that revels in a job well done? Are you fond of the big picture and insist that other people look at it too?
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