Case Study - Copperleaf
Refreshed, simplified website with increased engagement from targeted prospects.
Copperleaf is a fast-growing decision analytics software company based in Vancouver, BC, with over 100 employees and counting. Copperleaf has developed a unique enterprise software solution for Asset Investment Planning and Management (AIPM) called C55 that is used by some of the largest and most innovative utilities in the world, including BC Hydro, Hydro-Quebec, Duke Energy, Powerlink and the Tennessee Valley Authority. C55 helps these organizations decide where and when to invest in their critical infrastructure to optimize performance and manage risk.
Before Copperleaf started working with Umami Marketing, they had a website that was no longer meeting their needs and were seeking a complete redesign on WordPress. They found their old site to be inflexible, out of date and without a clear conversion path for their prospects.
Copperleaf wanted a freshly redesigned website that would increase engagement and convert more website visitors into leads, while also reflecting their brand as a market leading professional organization that is also a young high tech company.
They wanted a website that was:
- Updated in terms of the overall look and feel to align with current website design standards / best practices
- Easier to update and maintain, enabling them to highlight key content and give visitors a compelling reason to click through to other pages of the site
- More flexible to add content to as their product portfolio grows
- Improved in terms of the user experience and overall engagement and resulting lead generation
From there, they wanted help with search engine optimization to drive increased traffic to the site for additional lead generation.
Experienced, Scalable Team
Collaborative Project Execution
Easier to Maintain and Grow
Improved User Experience
“Our experience with Umami was fantastic. The team was creative, flexible, collaborative, and professional. They made sure to involve all of our key stakeholders throughout the project, and delivered a website that is a true reflection of our brand – on time, and on budget.”
We Deliver Results
Refreshed and easier to use website, increase in qualified leads and local store foot traffic.
Simplified design and usability, better metrics to measure growth trends, and a more visual sales tool.