Inbound Marketing & The Buyer’s Journey: Awareness
The Buyer’s Journey: Awareness Stage
During the Awareness Stage, a potential Buyer has recognized symptoms of a problem or challenge, and are trying to understand how to identify the issue — and where to begin to solve it. Perhaps their search engine rankings have fallen, there has been a decrease in incoming leads, or all of a sudden a normally busy month or quarter shows a marked decrease in sales.
With Inbound Marketing, your business can present a resolution to these Buyer’s problems, by creating content that identifies and directly addresses the issues. Content that fits the Awareness Stage of the Buyer’s Journey includes the following:
- Blog Posts
- Social Media Content
- Research Reports
- eGuides or eBooks
- Whitepapers
- Infographics
Once you have made the Buyer “aware” that you are an expert in diagnosing their type of issue, you would then move them forward into the next phase of the Buyer’s Journey: The Consideration Stage.
How We Can Help
Umami Marketing is a full service inbound marketing agency and HubSpot Certified Partner, and can help you realize the potential of your web presence so that you’re attracting and converting higher quality traffic to your sales funnel. We will analyze each step of the process to ensure continuous improvement of results over time, with the following ongoing strategies and reviews.
Umami Marketing uses industry leading tactics, techniques and tools to design and implement your Integrated Inbound Marketing Strategy:
Featured Resources & Articles
“During a period of fast growth and corporate change at RoomKeyPMS, Umami Marketing works closely with us to understand our business goals and has designed a unique digital vision that allows us to scale, adapt, and drive ahead of our competition.”
