Cookie Policy & Cookies
Umami Marketing uses cookies and similar technologies, such as HTML5 web storage and local shared objects (all referred to as ‘cookies’ below), to record the preferences of users and optimize the design of its websites. They make navigation easier and increase the user-friendliness of a website.
Cookies are small files that are stored on your end device. They can be used to determine whether there has been any contact between us and your end device in the past. Only the cookie on your end device is identified. Personal data can only be saved in cookies if you have given your consent or if it is essential for technical reasons, e.g. to enable a secure login.
By using our website, you consent to the use and storage of cookies on your end device. However, you can also view our website without cookies. Most browsers accept cookies automatically. You can prevent cookies from being saved on your end device by setting your browser to not accept cookies. You can delete cookies stored on your end device at any time. The exact instructions for how to do this can be found in the manual for your browser or end device. Further information about deactivating local shared objects can be found here, If you choose not to accept cookies it may result in a reduced availability of the services provided on our website.
We categorize cookies as follows:
Essential cookies (type 1)
These cookies are essential for websites and their features to work properly. Without these cookies, services such as the vehicle configurator may be disabled.
Functional cookies (type 2)
These cookies enable us to improve the usability and performance of websites and to provide various features. Functional cookies can store language settings, for example.
Performance cookies (type 3)
These cookies collect information about how you use websites. Performance cookies help us, for example, to identify especially popular areas of our website. In this way, we can adapt the content of our websites more specifically to your needs and thereby improve what we offer you. These cookies do not collect personal data. Further details on how the information is collected and analyzed can be found in the section ‘Analysis of usage data’.
Third-party cookies (type 4)
These cookies are installed by third parties, e.g. social networks. Their main purpose is to integrate social media content on our site, such as social plugins.
How do I reject and delete cookies?
You can choose to reject or block all or specific types of cookies set by virtue of your visit to a Shell website by clicking on the cookie preferences on our website(s). You can change your preferences for Shell websites and/or the websites of any third party suppliers by changing your browser settings. Please note that most browsers automatically accept cookies. Therefore, if you do not wish cookies to be used, you may need to actively delete or block the cookies. If you reject the use of cookies, you will still be able to visit our websites but some of the functions may not work correctly. You may also visit www.allaboutcookies.org for details on how to delete or reject cookies and for further information on cookies generally. By using our website without deleting or rejecting some or all cookies, you agree that we can place those cookies that you have not deleted or rejected on your device.
Here is the List of cookies used on our website:
| Cookie Name | Description | Type / OptOut |
| WordPress wp-settings-time-, wp-settings-, wp-settings-, wordpress_test_cookie | Essential WordPress cookies, WordPress cookie for a logged in user | Type1 |
| OptOutOptimizely SoptimizelyBuckets, optimizelyEndUserId and optimizelySegments | We use these cookies to organize A/B-test to determine which version offers the best service to our clients. | Type4 |
| Wordfence: wfvt_XXXXXXX, wordfence_verifiedHuman,wfwaf-authcookie | For administrating the contents of our websites we use the web application WordPress. The cookie wfvt_(followed by an individual number) is used for analysing user behaviour on our websites to improve our offer. The cookie wordfence_verifiedHuman is used for the security of the website offer. | Type1 |
| DoubleClick Ad Services: test_cookie | DoubleClick use cookies to serve adverts on third party websites. The DoubleClick cookie serves relevant ads to potential customers and gathers information about how or if you are interacting with these ads. | Type4 – OptOut |
| Google Analytics: __ga, __utma, __utmc, __utmb, __utmz, _gid, _gat_gtag_UA_24152423_1 | We use Google Analytics to understand how our media campaigns work and how you interact with our website in order to improve the user experience. | Type3 – Optout |
| LinkedIn: UserMatchHistory, BizoUserMatchHistory, BizoID, BizoData, BizoCustomSegments, bcookie, lang, lidc | The LinkedIn insight tag allows us to perform campaign reporting and unlock valuable insights about website visitors that may come via the campaigns we run on LinkedIn. | Type 4 – OptOut |
| SumoMe: _smClicked, __smSubscribed and __smToken | We use SumoMe to collect e-mail addresses. The cookie is installed to determine whether you have already viewed our notice and/or whether you are already subscribed. | More Info |
| CloudFlare: __cfduid | The “__cfduid” cookie is set by the CloudFlare service to identify trusted web traffic. It does not correspond to any user id in the web application, nor does the cookie store any personally identifiable information. | More Info |
| HubSpot: __hstc | The main cookie for tracking visitors. It contains the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). | More Info |
| HubSpot: __hluid, __hssc, __hssrc | In-app usage tracking, Targeting, HubSpot Analytics | More Info |
LinkedIn Conversion Tracking and Insight Tag
The LinkedIn Insight Tag is a piece of lightweight JavaScript code that we have added to our websites to enable in-depth campaign reporting and to help us unlock valuable insights about our website visitors. We use the LinkedIn Insight Tag to track conversions, retarget website visitors, and unlock additional insights about members interacting with our LinkedIn adverts.
The LinkedIn Insight Tag enables the collection of metadata such as IP address information, timestamp, and events such as page views. All data is encrypted. The LinkedIn browser cookie is stored in a visitor’s browser until they delete the cookie or the cookie expires (there’s a rolling six-month expiration from the last time the visitor’s browser loaded the Insight Tag).
You can opt out of cookies from LinkedIn on your LinkedIn settings page and recommend you read their Cookie Policy for more information.
GOOGLE ANALYTICS
This website uses Google™ Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the USA .
Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing them other services relating to website activity and internet usage.
The IP-address, that your Browser conveys within the scope of Google Analytics, will not be associated with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
You can also opt-out from being tracked by Google Analytics with effect for the future by downloading and installing Google Analytics Opt-out Browser Add-on for your current web browser. If you do not want your data to be stored, please install the de-activation-tool provided by Google: tools.google.com/dlpage/gaoptout.
For more information, see www.tools.google.com/dlpage/gaoptout or www.google.com/intl/en/analytics/privacyoverview.html (general information about Google Analytics and Data Protection). We point out that on this website, Google Analytics code “gat._anonymizeIp ();” has been extended to ensure an anonymous collection of IP addresses (called IP masking).
Facebook pixel
The Facebook pixel is an analytics tool that allows advertisers to measure the effectiveness of advertising by understanding the actions people take on a website. Advertisers can use pixel data to make sure ads are being shown to the right people, build advertising audiences and unlock additional Facebook advertising tools.
Facebook cookies are 3rd party cookies used to track website goal conversions and create (anonymized) lists of people that visited our website. If you wish to disable Facebook cookies on your browser, please visit http://www.aboutads.info/choices/.