Case Study - RoomKeyPMS

Services Provided: WordPress Redesign & Development, Inbound Marketing Strategy and Execution, Search Engine Optimization and Paid Advertising

Increased lead generation and effective nurturing programs, with alignment between marketing and sales.

The Challenge

RoomKeyPMS is a single, integrated hotel software provider. RoomKeyPMS integrates to hundreds of hospitality systems and drives revenues with no transaction fees, while saving time with their easy-to-use system. Every year their cloud platform is trusted to handle over 20 million transactions for hoteliers around the world. RoomKeyPMS is the leading cloud-based hotel PMS that is simple for front-desk staff, insightful for revenue managers and robust for executive teams, giving the power and control to maximize Revenue Per Available Room (RevPAR) and Average Daily Rate (ADR) with a product offering unmatched in the industry.

Before RoomKeyPMS started working with Umami Marketing, they found that they needed to refresh their brand and move ahead of their competitors in the space. They found their old site to be dated and without simple, consistent product messaging and a clear conversion path for their prospects.

RoomKeyPMS wanted a freshly redesigned website and an integrated inbound marketing strategy that would increase engagement and convert more website visitors into leads, while also reflecting their new branding and market positioning to hoteliers. 

They wanted a digital presence that:

  • Presented a modern look and feel and aligned with current website design standards & best practices
  • Improved the user experience and overall engagement and lead generation
  • Integrated with their CRM and marketing platform to execute a full Inbound Marketing program for lead generation, nurturing, and brand awareness

From there, RoomKeyPMS wanted help with optimization their website in the search engines, as well as promotion for additional lead generation and nurturing in all parts of the sales and marketing funnel.

“During a period of fast growth and corporate change at RoomKeyPMS, Umami Marketing works closely with us to understand our business goals and has designed a unique digital vision that allows us to scale, adapt, and drive ahead of our competition.

The Umami team is made up of highly professional, personable people who engage with our staff to really dig in and figure out how to help us be successful. Victoria quickly built strong relationships with both our internal team and our external vendors and aligned all parties to our new digital marketing strategy. This alignment, along with Umami’s collaborative style and active management, created clarity for everyone involved and kept us on pace to achieve visible and revenue-generating marketing successes.”

Tim Major, CEO, RoomKeyPMS
Tim Major CEO, RoomKeyPMS

Our Approach

Umami partners with marketing and business leaders in the tech and software sector, to attract quality leads that convert into new business, through customized digital and inbound marketing programs that work.

Integrated Inbound Strategy

Umami understood that RoomKeyPMS required a custom integrated Inbound Marketing Strategy and execution of that strategy to increase lead generation, nurture those leads, and improve brand awareness in a competitive space in order to drive the bottom line.

Iterative Approach

In a fast-changing industry, we needed to create, plan and launch lead generation campaigns continuously, along with effective ongoing nurturing programs. To do so, we continue to launch, measure and improve each campaign and program regularly, and use those results to feed into upcoming campaigns.

Extension of the Team

Umami assembled a specialized collaborative team to deliver results with RoomKeyPMS. We work in partnership with our clients to fill in any gaps, communicating and delivering high quality work.

Umami has the ability to scale your core team as needed to execute customized digital programs as your business grows.

Collaborative Project Execution

Umami works in partnership with RoomKeyPMS to ensure ongoing business goals are well understood, team members are aligned to those goals and all effort drives towards effective execution. We work together with existing team members across the company, as well as external vendors, to ensure that your overall marketing strategy is integrated and drives results.


While working with Umami Marketing, RoomKeyPMS has seen the following results:

Better Metrics

Ability to track conversions, goals, and trends over time and measure a baseline to report against and improve upon.
Increased Traffic

Increased Lead Generation

Creation of an inbound marketing machine to allow the website to provide increased qualified lead generation 24/7.

Effective Lead Nurturing

Launch of automated programs to nurture leads through the sales funnel and increase the ability of the sales team to perform higher value activities.

Sales & Marketing Alignment

Complete alignment across all vendors and team members required to execute an integrated Digital Marketing Strategy effectively.