SPLICE Software, a private Canadian company, offers a cloud-based Dialog Suite™ that specializes in using big data and artificial intelligence to create messages that drive customer engagement, and the desired call to action. Since 2006, SPLICE has delivered 100’s of millions of calls to end-customers in Canada, the United States, Mexico, and is currently branching out to the United Kingdom.

Before SPLICE Software started working with Umami Marketing, they had a website that was no longer meeting their needs and were seeking a complete redesign, preferably on WordPress. They found their old site to be overly complicated, without clear and consistent messaging for their prospects.

SPLICE wanted a redesigned website that would speak to their prospects – insurers and retailers – about the ability to use data and AI to create better relationships with customers, while also unlocking the ability to effectively optimize their site for search engines.

They wanted a website that was:

• Contemporary, positive, engaging, responsive / mobile-friendly, and aligned with their brand;
• A simple streamlined experience, with clear positioning that speaks in the client’s language;
• Integrated into SPLICE’s communications and marketing strategies and branding;
• Setup to enable implementation of an SEO strategy;
• A showcase for their digital assets;
• Compatible and integrated with SPLICE’s technology stack for lead generation and sales.