Cartwright Jewelers has been family owned and operated since 1933, and has been voted Best of New Westminster, B.C. 12 years in a row. They wanted to be known as the best Jewellery Store in the Lower Mainland of B.C., in an increasingly competitive market.
In order to enhance their online presence and bring in new customers, they were in need of a total website overhaul and a more unified vision for their digital marketing strategy. Cartwright wanted to expand their brand awareness and gain more in-store traffic, while having the ability to more easily maintain their website.
In 2015, they contacted Umami Marketing to help drive the website re-design process and produce and execute an integrated digital marketing strategy.