Increased site traffic, rankings, conversions, and revenues, and expansion to additional major cities in North America.
Rent it Furnished Realty is a local, Yaletown-based real estate brokerage specializing in rentals and property management of luxury apartments, condos, penthouses and houses in the Greater Vancouver Area.
Before Rent it Furnished Realty began working with Umami Marketing in 2010, they knew they had to create an integrated digital marketing strategy for their fast changing and growing business, as they wanted to be the market leader for furnished rentals in Vancouver, BC.
As a startup company, Erika had built a website on her own and got help doing whatever she could within a limited budget from its humble beginnings. The business was thriving based on referrals and her network, but she knew that to really grow and take the company to the next level, she would need to ensure that her site didn’t just exist, but could also be easily found.
Realizing there was space in the market to not only provide high-quality furnished and unfurnished rental listings, but also to provide services for property management, Erika and the team at Rent It Furnished decided they wanted to re-establish their online presence, expand their service offerings, and increase targeted leads for each new side of the business through digital channels.
However, they faced a number of challenges, including the fact that they lacked time, expertise, and in-house resources to commit to competing in the online space. They didn’t know where to start, and how to integrate all of their marketing and digital marketing efforts.
“I had no idea of the value of SEO or how it worked, and as such, had a site that had no ranking at all and had no idea why, or how to fix it. This was not my core competency, so outsourcing it to someone who knew it well made the most sense.
The team at Umami Marketing really helped me to structure a format and a training plan so that we could easily implement future improvements internally. They helped explain the theory behind Google rankings, educate on what SEO entails, and provided ideas on how we can engage our clients even further. We’ve had massive growth to our site and great rankings which have helped us build credibility and increased revenues.
We look forward to creating and implementing a repeatable strategy for digital marketing across our new territories in Toronto and NYC.”
“Victoria and her team actually care about the results produced, including getting us to that #1 spot on Google. She is always looking out for things that touch on SEO and our marketing, and how we can continually improve our online presence.
Trust and reliability has been key in our relationship, and she has never let me down.”
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