What you’ll learn about SEO tools for video marketing: 

• We’ve identified seven tools for you to optimize your video marketing efforts
• Google Trends, VidIQ, YouTube Autocomplete, and Answer the Public will help you identify the right topics and keywords to feature
• Comment moderation and a well-designed thumbnail are both important steps for you to take
• Tubics is a tool specifically designed for video SEO

In our last post, we wrote about lead conversion tips that should help improve video marketing efforts. Here, we’ll expand on that theme and point you in the direction of some useful (and often free) SEO tools for video marketing. 

Video platforms — we’re thinking YouTube in particular — can be a major driver for your business’s success. Primarily, YouTube allows you to monetize your video marketing materials, creating an added revenue stream for the video content your marketing team is already producing. On top of that, the digital ecosystem offers a plethora of tools that measure the return on investment your videos are providing, making your search engine optimization efforts less of a burden.

To get you started, here’s our shortlist of must-have YouTube SEO tools.

1.) Google Trends

Knowing what topics to feature in your content is often half (if not more) of the battle. If you’ve been in content marketing for a while, you may feel like the subjects you’re featuring in your video or blog posts are getting stale or repetitive. Google Trends helps mitigate that by letting you search how new topics might track — or offering new perspectives on old ones. When you’re looking for ideas for your video content, just make sure you toggle ‘YouTube Search’ so that Google searches that platform when offering insights.

2.) VidIQ

If you’re not the most authoritative voice in a given subject, topic, or niche, you should be doing competitive analysis — and often. Understanding what you do well, what your competitors do well, and all the gaps in between can really inform a successful strategy.  

With VidIQ, you can see a number of insights, including the tags that content creators have used for specific uploads. This can help you identify what’s performed well around a certain topic. On top of that, it can alert you to trending videos and a real-time overview of video stats.

3.) YouTube Autocomplete

If you’ve been reading our content for a while, you know how much we value search intent as the ultimate path to successful search engine (and video marketing) optimization. As it turns out, Google gives you free insights into what people are searching for all the time with autocomplete — whether it’s in the engine search bar or the YouTube search bar. Put in the topic that’s of interest to you and let the magic happen. Cross-reference these automated search terms in Google Trends and you’ll be set to capture the attention of people who are already searching for that topic.

4.) Answer The Public

Speaking of focusing on user intent to create valuable content, here’s one SEO tool that we’ve found to be particularly effective in optimizing video marketing efforts. 

The premise of Answer The Public is simple: type in a topic that you want to feature and it will give you the most common questions users ask about it. You already know how important it is to answer your customers’ and prospects’ questions when it comes to building your thought leadership, so use the questions this tool generates to inform your keyword strategy as well as the titles for your videos.

The bonus of this tool? It’s easy to use and it’s visually appealing!

Search Query Visual Representation

5.) Comment Moderation

YouTube loves and rewards user engagement on its platform. When someone comments on your videos, it cues the algorithm and promotes your videos. This is no secret, most platforms incentivize users to engage with their communities.  Unfortunately, among the users who are constructive and love your products, brand, and content — there can also be commenters who have nothing nice to say and can be a drag on your company and your psyche.  

To mitigate the impact of naysayers, YouTube has implemented comment settings that allow you to block, filter, and stop individuals from interfering with your content and community. 

Use filters to:

• Hide certain user comments
• Create a list of words that are inappropriate or disparaging
• Block comments with links
• Hold comments for review

6.) Canva

We love great design elements — as well as a platform that helps you implement them easily. Canva offers both. We’ve discussed how infographics can play a big role in visually representing your content, and when it comes to video marketing, thumbnails are just as important. A good video thumbnail will pop in YouTube’s recommended video section, reinforce the your video’s title, and ultimately earn you at least one more view/click.

Source: “Most Popular” Videos Pulled From YouTube API in July, 2020”

7.) Tubics

Tubics is a comprehensive SEO suite specifically designed for video marketing SEO — making it the cherry on top of this particular list of helpful resources. 

While this platform isn’t free, what you pay for is the convenience of an all-in-one solution that helps streamline your content creation process. It’ll be up to you and your team’s budget to determine if it warrants the price tag of $190 per month.

Here’s what you can expect:

• Keyword research
• Keyword suggestions
• Competitive research and insights
• Tag suggestions and trends
• In-depth reports
• The ability to A/B test your YouTube thumbnails and titles

These 7 tools are incredibly useful for video strategy and we hope you use them. Pair them with our B2B YouTube best practices and you just might take your video marketing strategy to the next level.

Photo by TheRegisti.