YouTube Best Practices for Your B2B Marketing Lead Generation Strategy

YouTube is the second most popular search engine behind Google. Optimizing your YouTube channel and videos allows for a higher likelihood of your videos being returned high in search results within YouTube and in universal search results such as Google and other search engines. In 2018, 72% of B2B marketers rated video an effective content marketing tactic, and 70% of B2B buyers and researchers watch videos throughout their path to purchase. Video has become an integral part of the B2B buying experience.

So besides ensuring that you create stellar content, here are key considerations to help you get started with YouTube to generate leads for your B2B business.

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