Common Mistakes to Avoid when Running Google AdWords Campaigns
When you’re setting up and managing your Google Adwords campaigns, there are a lot of variables to keep in mind on an ongoing basis. Here is a listing of some of the common mistakes people make, so that you can keep an eye out and make sure you’re not doing them.
In this edition of the Digital Marketing Postcard, Victoria Chemko is in Siem Reap, Cambodia to talk to us about Google AdWords and common mistakes you should avoid in your Pay Per Click campaigns.
00:57 – Using the Wrong Keyword Match Types
01:22 – Forgetting to Use Negative Keywords
01:53 – Setting up Irrelevant Landing Pages
02:14 – Not Testing Your Ads
02:40 – Not Tracking Conversions
03:14 – Summary