What is Google Analytics & What are its Benefits?

Victoria Chemko discusses the benefits of Google Analytics for your business in this edition of the Digital Marketing Postcard, shot from Vancouver, BC.

Google Analytics is a free tracking tool from Google that provides you with many types of statistics to see how your website is performing; it helps you obtain data from the traffic that you’re receiving, so that you can see how your site is doing and continue to improve it, including information such as who your visitors are, where they’re coming from and how they are using your website.

00:38 – What is Google Analytics, and Why Do I Need it for My Website?
00:50 – What is Google Analytics?
01:25 – How Will Google Analytics Benefit my Business?
02:28 – Why Should I Use Google Analytics?

To find out more about Google Analytics and how it can benefit your business, visit the Umami Marketing Blog and check out our latest posts:

Google Analytics: A Step by Step Guide for Your Website

Google Analytics: Tracking Acquisition, Engagement and Outcomes

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