The Importance of Authenticity In Marketing
As the world changes, it seems like more and more people have been losing trust — not only with people, but also the companies and brands that they do business with. Ultimately, humans want to do business with other humans, and ensure that they are working with and purchasing products and services from others who align with their core values and beliefs, and who are also genuine and reliable.
With that in mind, authenticity in marketing is more important than ever. Here are some key considerations that will help you understand why.
