Inbound Marketing: Landing Page Mistakes to Avoid

Landing pages are a key part of marketing campaigns, when the goal is to maximize leads and sales as part of your efforts. Often, simple fixes and adjustments are all that is required in order to have positive impacts on your conversions. So, if you’re going to create your landing pages for the first time or plan to optimize to increase conversion rates, there are a few common mistakes you should keep in mind to improve your results.

01:04 Targeting & Conversion Objectives Aren’t Clear
01:48 Opt-In Form is Too Complex
02:24 Call to Action Isn’t Clear
02:53 There are Too Many Distractions on your Landing Page
03:19 Not Testing and Optimizing your Landing Pages Over Time

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