Creating Content for the Stages of the Buyer’s Journey

The Buyer’s Journey is the research process a person goes through, leading up to a purchase. This is a model that is used to help sales and marketing understand a buyer’s needs, problems, and behaviour through the buying cycle. From this, you can develop appropriate content to address each specific stage of the journey and help guide prospects along the way.

Here are the 3 Stages of the Buyer’s Journey, and what you need to keep in mind during each stage.

1:00 Awareness Stage
1:44 Consideration Stage
2:33 Decision Stage