Common Mistakes to Avoid in Your Inbound Marketing

Your website is your starting off point when it comes to attracting new leads. But it shouldn’t stop there! What’s the point in getting all of that traffic if it’s not relevant and doesn’t turn into conversions and sales to grow your business? That’s where Inbound Marketing comes in.

While just having a website has been important for ages now, there are many opportunities that you should take to ensure that your online presence is a well-oiled inbound marketing machine which will actually help you convert more customers. Otherwise, why bother? So here we’ll talk about certain mistakes you can avoid in your Inbound Marketing strategy if you’re a complete newbie, just getting started, or aren’t sure if you’re on the right track with your efforts.

01:17 Not Setting Realistic & Measurable Goals
01:45 Not Creating Content Targeted to Specific Personas
02:23 Deciding Not to Regularly Update a Blog
03:02 Not Creating Valuable Offers…with Enticing Calls to Action
03:28 Not Measuring & Improving Over Time