Digital Marketing Cartoon Pay Per Click (PPC) Marketing Search Engine Marketing

The Hocus Pocus of Digital Advertising

JannelleChemko
ByJannelleChemko

 

 Double double, toil and trouble; fire burn and cauldron bubble.

Do you need this “hocus pocus” to make sense of online advertising? As predicted by this year’s State of Inbound report by HubSpot, today’s customers are impatient and are looking for more authentic online experiences.People seem to dislike advertisements that are intrusive to their online browsing experience, and they’re also feeling overwhelmed with the volume of ads that are being displayed; so much so, that ad-blocker software has been downloaded over 500 million times by users.

Umami_Cartoon_-_AdBlocker_Halloween.png

If you need to refresh your digital advertising strategy to accommodate HubSpot’s State of Inbound predictions, your website traffic doesn’t have to suffer in the meantime. There are other, free ways that you can generate more traffic to your site, as detailed in our most recent post. Taking advantage of these untapped digital marketing resources can help you to branch out your traffic generation efforts, leaving you more time to focus on a refreshed digital advertising strategy. Learn more by reading HubSpot’s State of Inbound:

We hope everyone has a very safe and happy Halloween!

About the Author

JannelleChemko

JannelleChemko

Numbers Ninja & Digital Dynamo
Jannelle Chemko has been working in Operations and Accounting since 2007. After earning a Bachelor’s Degree in English, she is now in the midst of her CGA designation.

As strange as it sounds, Jannelle is a numbers and a letters guru: in addition to extensive full-cycle accounting experience in the technology and retail industries, Jannelle is also passionate about writing. In between crunching numbers and building excel reports, she researches, creates content, and keeps up to date with digital trends.

When she’s not working to meet school and month-end deadlines, you can find Jannelle outside walking her dog, and enjoying the beautiful Vancouver air.
Follow Me On: Facebook

You may also like...

By continuing to browse or by clicking “Accept” you agree to the storing of first- and third-party cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookie policy | Privacy Policy

Privacy Preference Center

Close

Your Privacy

Umami Marketing Inc. appreciates your interest in its products and your visit to this website and respects the privacy and the integrity of any information that you provide us as a user of this Site. The protection of your privacy in the processing of your personal data is an important concern to which we pay special attention during our business processes.

Privacy Policy

Required
Personal data collected during visits to our websites are processed by us according to the legal provisions valid for the countries in which the websites are maintained. Our data protection policy is also based on the data protection policy applicable to Umami Marketing Inc. Read more

Cookie Policy

Required
Umami Marketing uses cookies and similar technologies, such as HTML5 web storage and local shared objects (all referred to as ‘cookies’ below), to record the preferences of users and optimize the design of its websites. They make navigation easier and increase the user-friendliness of a website. Read more

Essential cookies

These cookies are essential for websites and their features to work properly. Without these cookies, services such as the vehicle configurator may be disabled.

Cookies used

  • WordPress Required

Performance Cookies

These cookies collect information about how you use websites. Performance cookies help us, for example, to identify especially popular areas of our website. In this way, we can adapt the content of our websites more specifically to your needs and thereby improve what we offer you. These cookies do not collect personal data. Further details on how the information is collected and analyzed can be found in the section ‘Analysis of usage data’.

Cookies used

Third-party cookies

These cookies are installed by third parties, e.g. social networks. Their main purpose is to integrate social media content on our site, such as social plugins.

Third-party cookies