Email Marketing

The 4 Best Examples of Email Marketing This Past Year

JannelleChemko
ByJannelleChemko

Earlier this year, we discussed the importance of email marketing in a series of posts. And what better way to be inspired for your upcoming year of email campaigns than to review the best of the best from 2015!

Here are a few examples of some awesome brand emails that were sent out over the last year; please use them to help you understand what makes a great email, and to help you plan for your future campaigns.

1. Tory Burch: “Private Sale”

Do you see what differentiates the email below from the rest of the pack? You got it – animation. And their “private sale” wording also makes the email recipient immediately feel more exclusive and valued, which may help to encourage them to seize the opportunity! It’s a great way to increase your clickthrough rates and get more activity on your landing page.

Tory Burch Email Marketing Campaign

2. JetBlue: Breaking Up

Nurturing and continually delighting your audience is the best way to make them feel important and valued by your business. This cute email from JetBlue is a super creative way to touchbase with your inactive client list, or clients you haven’t heard from for a certain period of time. The wording in their email reminds you of your “relationship” with JetBlue, and makes it easy for you to take action on the next stage of this relationship – keep receiving their emails, update your email preferences, or remove yourself from their mailing list completely – all in the same playful tone of voice.

JetBlue Email Marketing Campaign

3. Bonobos: Shorts Sale

This email from Bonobos is a great example for a retail clothing business. This interactive layout shows how easy it can be to offer an enticing way (a 25% off discount) to increase clickthrough rates (by clicking on your waist size) without having to shop through the entire website. It’s a very creative way to get those users who may not like online shopping to click a button or two and find exactly what they need right away, increasing your overall conversion rate as sales are made.

Bonobos Email Marketing Campaign

4. J.Crew: Gift Cards

With this email, J.Crew has found a way to advertise gift card sales over the holiday season. At the same time, they’ve also added a smart call to action to take advantage of their 50% off in-store sale, which is a great opportunity to increase clickthrough rates to their website.  See what they’ve done at the bottom of the email as well?  They’ve used geo-targeting to showcase a map of the location of the nearest store to entice buyers to visit their stores if they want to get shopping right away.

J.Crew Email Marketing Campaign

There are literally hundreds of other examples of amazing email marketing campaigns that kicked some serious butt in the past year, but we’d like to hear about more of them from you.  Please share some of your favourite campaigns from 2015 in the comments below, and we’d love to check them out.

For more information on why email marketing is an important tool to focus on for your inbound marketing campaign in the upcoming year, please download our copy of HubSpot’s State of Inbound report:

About the Author

JannelleChemko

JannelleChemko

Numbers Ninja & Digital Dynamo
Jannelle Chemko has been working in Operations and Accounting since 2007. After earning a Bachelor’s Degree in English, she is now in the midst of her CGA designation.

As strange as it sounds, Jannelle is a numbers and a letters guru: in addition to extensive full-cycle accounting experience in the technology and retail industries, Jannelle is also passionate about writing. In between crunching numbers and building excel reports, she researches, creates content, and keeps up to date with digital trends.

When she’s not working to meet school and month-end deadlines, you can find Jannelle outside walking her dog, and enjoying the beautiful Vancouver air.
Follow Me On: Facebook

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