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Dodging Surprises During a Technical Audit

JannelleChemko
ByJannelleChemko

Surprises are fun…until they come as a result of an audit. Technical site audits will help you find and diagnose issues with your website, so that you can take the necessary steps to fix them right away. But sometimes these audits may uncover some ‘fun’ little problems that may come as a surprise, especially if you think your site has been working well.

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It is possible to dodge these surprises by reviewing your analytics accounts, and understanding your traffic patterns. Check your bounce rates, time on site, landing pages or goals and conversions; do any of them seem off, or are showing unusual numbers?

Below is also a quick and easy checklist that you can follow to check in on the pass/fail status of a number of technical and SEO audit tasks that are essential to the functionality of your website:

 Technical AuditPass/FailStatusNotes
Crawl/Index Errors
Domain Expiration
Domain Name Redirection
Server Setup – SSL
Robots.txt
Robots Meta Tags
XML Sitemap
Malware
Page Load Speed
Indexing – Site:Search
Dynamic URLs
Meta Titles
Meta Descriptions
Meta Keywords
H1 Headings
Duplicate Content
Image ALT Titles
HTTP 401 Errors
HTTP 404 Errors
HTTP 500 Errors

There are many tasks to stay on top of during a technical audit; the goal is to focus on juggling the on-going management of these tasks, rather than dodging surprises that come as a result of ignoring them.

If you’ve recently completed a technical audit and are still unhappy with the results you’re getting from your current site, it might be time for you to think about growth-driven design. To learn more, download a copy of our new eBook, An Introduction to Growth-Driven Design:

About the Author

JannelleChemko

JannelleChemko

Numbers Ninja & Digital Dynamo
Jannelle Chemko has been working in Operations and Accounting since 2007. After earning a Bachelor’s Degree in English, she is now in the midst of her CGA designation.

As strange as it sounds, Jannelle is a numbers and a letters guru: in addition to extensive full-cycle accounting experience in the technology and retail industries, Jannelle is also passionate about writing. In between crunching numbers and building excel reports, she researches, creates content, and keeps up to date with digital trends.

When she’s not working to meet school and month-end deadlines, you can find Jannelle outside walking her dog, and enjoying the beautiful Vancouver air.
Follow Me On: Facebook

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