Buyer Personas Digital Marketing Cartoon

Digital Marketing Laugh: When It's Time to Work on Your Buyer Personas

JannelleChemko
ByJannelleChemko
onAugust 12, 2015

If you’re a young girl reading a teen girl’s magazine, you don’t want to see pages advertising men’s shaving products.  And if you’re a grown man, watching the fishing channel on TV, chances are you don’t want to be interrupted with commercials showcasing dolls or princess dresses.  So how can you, as a business, make sure that your consumer communications are being tailored to the right audience?

Buyer Personas will help you to understand the details surrounding your ideal customer and their buying decisions, which will build directly into your sales and marketing strategies and communication plans….so you can make sure your ads are showing up in the right place, at the right time, and to the right audience!

Umami_Comic_-_Buyer_Personas

For more inforrmation about buyer personas, and how to create the right representations of your ideal customers, download our free guide to give you all the help you need!

Create Targeted Content & Generate More Leads

How to Create Buyer Personas for Your Business

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About the Author

JannelleChemko

JannelleChemko

Numbers Ninja & Digital Dynamo
Jannelle Chemko has been working in Operations and Accounting since 2007. After earning a Bachelor’s Degree in English, she is now in the midst of her CGA designation.

As strange as it sounds, Jannelle is a numbers and a letters guru: in addition to extensive full-cycle accounting experience in the technology and retail industries, Jannelle is also passionate about writing. In between crunching numbers and building excel reports, she researches, creates content, and keeps up to date with digital trends.

When she’s not working to meet school and month-end deadlines, you can find Jannelle outside walking her dog, and enjoying the beautiful Vancouver air.
Follow Me On: Facebook

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