Buyer Personas Content Marketing

Dear Santa...Please Bring Me Targeted Visitors!

JannelleChemko
ByJannelleChemko

We’ve discussed the importance of Buyer Personas at length, and it’s no more important than at this time of year, when you’re sending wishlists to the ol’ big guy in red 🙂

When starting off your 2016 content marketing strategy, buyer personas need to be used. This will make sure that your content efforts are being seen by the people you want to see them – increasing your positive website traffic, conversion rates, and product or services revenue.

Umami Comic - Target Marketing to Santa

So when you’re writing your blog posts, whitepapers, ebooks, webinars or social media updates in the new year, make sure you’re writing them to your target audience, and you’ll see much more relevant results in your site traffic. In the meantime…we hope Santa brings you everything you wish for this Christmas season.  Happy Holidays from everyone at Umami Marketing!

For more information about buyer personas, and for a detailed guide on how you can create your own, download our free eBook.

About the Author

JannelleChemko

JannelleChemko

Numbers Ninja & Digital Dynamo
Jannelle Chemko has been working in Operations and Accounting since 2007. After earning a Bachelor’s Degree in English, she is now in the midst of her CGA designation.

As strange as it sounds, Jannelle is a numbers and a letters guru: in addition to extensive full-cycle accounting experience in the technology and retail industries, Jannelle is also passionate about writing. In between crunching numbers and building excel reports, she researches, creates content, and keeps up to date with digital trends.

When she’s not working to meet school and month-end deadlines, you can find Jannelle outside walking her dog, and enjoying the beautiful Vancouver air.
Follow Me On: Facebook

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