What you’ll learn about attracting customer testimonials: 

• Using a well-designed email template can set you up for success
• You should make it easy for your customers to write something positive about your business

For today’s post, we’ve taken a slightly different approach — but trust us on this one.

Standing out from your competitors is a key indicator of success, and customer testimonials can help you get there. Social proof or testimonials help you prove your expertise and showcase how you’ve solved similar issues in the past. By using the words and experiences of a satisfied client base, you’ll naturally attract authority and trust.  But not all testimonials are equal. Today, we’ll walk you through an easy email format that will provide you with a fantastic testimonials while simultaneously making it effortless for your clients to share their insights. At the end of the day, it’s all about the questions you ask and the parameters you set.

As a bonus, this video breaks down each component of the customer testimonial request, and how you can personalize it for your business.

E-mail Template for Customer Testimonials:

Subject Line: 2-minute Testimonial Request

Hi {client name},

We’re so excited that {product/company name} has had a chance to deliver great results for your business. I’ve got a favor to ask, and I know you’re busy but I promise this won’t take longer than two minutes.  Would you mind writing a quick testimonial for us?  

I don’t want to take much of your time so if the below questions are helpful feel free to use some or all of them to guide you:

1. What was your biggest pain point before you hired {company name}?
2. Did you have any apprehensions when looking for a solution?
3. Why did you choose {company name} over any other solution?
4. As a result of our services, what has changed for you? Notable highlights?
5. How has your life or your work changed since choosing us?

This means a lot to our growing company, and we’re super grateful for any time you carve out to get this back to us.

Looking forward to hearing from you!

{Signature}

With this email, you should be able to attract testimonials that touch on all stages of the buyer journey — providing social posts, email outreach content, and more marketing content to build your authority and trust in your industry.

Feel free to save this as a template and edit it to reflect your own inimitable communication style.