The Key Marketing Metrics That Showcase Your Campaign's ROI
Presenting campaign results to the C-Suite?
Over the years we’ve collected a lot of feedback from key business stakeholders about what marketing metrics are most important to them in helping understand the true value of a marketing campaign.
We’ve used that feedback to put together a reference guide that will help anyone in a marketing role measure the success of their work against overall business goals.
This cheat sheet will help you to understand how to track and calculate key marketing metrics that your C-Suite will find relevant and informative.