Inbound Marketing & The Buyer’s Journey: Decision
The Buyer’s Journey: Decision Stage
Now that the prospective Buyer knows what their problem is and how they need to resolve it, it comes down to the Decision Stage, where they will be making a vendor selection (hopefully in your favour!). Buyers in the Decision Stage are qualified leads who will now look for the opportunity to speak with a sales representative, try a demo, or request a quote in order to make their final purchase decision.
At this stage, it’s more important than ever to provide content that has one goal in mind: to move these Buyers even closer to purchasing your products or services. During the Decision Stage, we recommend including the following offerings in your inbound marketing strategy:
- Consultations
- Demos
- Free Trials or Downloads
- Vendor Comparisons
- Case Studies
- Product Literature
- Analyst Reports
These types of content offers will add value to the sales process, leading the Buyer to make their final purchase “decision”.
How We Can Help
Umami Marketing is a full service inbound marketing agency and HubSpot Certified Partner, and can help you realize the potential of your web presence so that you’re attracting and converting higher quality traffic to your sales funnel. We will analyze each step of the process to ensure continuous improvement of results over time, with the following ongoing strategies and reviews.
Umami Marketing uses industry leading tactics, techniques and tools to design and implement your Integrated Inbound Marketing Strategy:
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“During a period of fast growth and corporate change at RoomKeyPMS, Umami Marketing works closely with us to understand our business goals and has designed a unique digital vision that allows us to scale, adapt, and drive ahead of our competition.”
