Social Media Marketing

What’s Up with WhatsApp?

JannelleChemko
ByJannelleChemko

It’s been a few weeks now since Facebook announced their $19 billion dollar acquisition of WhatsApp, and shortly thereafter, WhatsApp announced the planned addition of voice calling services to the app by spring of 2014.  This could have dramatic effects on your current mobile-phone providers and what they are currently offering – free messaging services, like WhatsApp, have already dramatically reduced SMS revenues (by $33 billion!) of the big wireless carriers.  Adding additional, low-cost competition for voice calling might just be the icing on the cake, especially when you take into account the massive numbers of users that a combo of Facebook and WhatsApp bring to the table.

Are you still baffled about the price-tag on this acquisition? We’ve done some research and have come up with some really interesting stats that will make this union between Facebook and WhatsApp make a lot more sense.

What's Up with Whatsapp Infographic - Umami Marketing

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So, with those intriguing WhatsApp stats, are you still confused by Facebook’s massive investment?  I think it’s safe to say they are actively pursuing World Domination, and seem to be taking some big steps in the right direction.  What do you think?  Would you make use of voice-calling services through Whatsapp?  We’d love to hear your comments.

About the Author

JannelleChemko

JannelleChemko

Numbers Ninja & Digital Dynamo
Jannelle Chemko has been working in Operations and Accounting since 2007. After earning a Bachelor’s Degree in English, she is now in the midst of her CGA designation.

As strange as it sounds, Jannelle is a numbers and a letters guru: in addition to extensive full-cycle accounting experience in the technology and retail industries, Jannelle is also passionate about writing. In between crunching numbers and building excel reports, she researches, creates content, and keeps up to date with digital trends.

When she’s not working to meet school and month-end deadlines, you can find Jannelle outside walking her dog, and enjoying the beautiful Vancouver air.
Follow Me On: Facebook

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