Vancouver Search Engine Optimization
Search engine optimization needs to be done to ensure that your small business website can be found online.
Umami Marketing offers search engine optimization options, depending on your requirements: Search Engine Optimization Setup and Monthly Services, or a custom Project-Based Package.
Step 1: Search Engine Optimization Setup
Search Engine Optimization Setup includes the following:
SEO Strategy
An in-depth review of the website and a comprehensive report will be provided with a detailed list of changes that should be made to the website to improve search engine optimization.
Analytics
- Track search engine results page (SERPs) ranking for top keywords
- Google Analytics
- Google Webmaster Tools
- Monthly Reporting
Keyword Analysis
- Determine all top keywords for which the website should be optimized
- Review which keywords are most relevant to your business
- Prioritize keywords based on total monthly search volume
On Page SEO Changes
- Page content to be written/rewritten based on the keyword analysis
- Update title tags, headers, and descriptions
- Write custom content for each page to maximize search engine traffic
- Ensure page URLs are optimized
Link Development
Link development involves building inbound links from highly relevant sites to increase search ranking. A report will be compiled with detailed recommendations, which will then be provided for you or your webmaster to implement. If working with WordPress, these changes can all be implemented by Umami Marketing for an additional cost.
Step 2: Monthly Services
To ensure that your optimization is the most effective, ongoing refinement and updates should be implemented on a regular basis. Search engines are known to be constantly revising their algorithms, and to keep up with these changes and improve and maintain your website’s rankings, continuous optimization is critical.
Monthly retainer packages will be used on the most effective prioritized optimization solutions to meet your specific requirements. These hours will be used towards all or some of the services of keyword research, SEO copywriting changes, link development, or other suggested on page SEO changes.
All monthly retainer packages include a monthly management report that includes details of optimization completed and month over month statistics, upcoming work planned, and any other relevant recommendations.
Another Option: Project-Based Packages
If you would like a fixed project-length package instead, optimization work can be completed on a one-time customized project-based package schedule, and can be handed off for continued implementation by your team.
